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Diebold personalizes ATM experience for Thai banking customers

June 21, 2013

Thailand's Kasikornbank Public Company Ltd. is delivering a highly personalized consumer experience at the ATM with a new solution from Diebold Inc. The company is implementing the CRM solution while adding 700 new Opteva 529 and 569 ATMs to the KBank fleet of nearly 7,000 Diebold terminals.

The new KBank ATMs feature advanced technologies and use Agilis 3.0 software to provide advanced functionality and user security. The cash dispensers are equipped with 2D barcode readers and advanced security features, including Advanced Skimming Protection, EMV- and PCI-compliant devices and integrated cameras and digital video recorder.

The Diebold Keep In Touch customer relationship management solution combined with Agilis 3.0 multi-vendor software allows KBank customers to personalize ATM screens and save favorite transactions for quick access. 

"Enabling personalization at the ATM enriches our customers' banking experiences, increasing their satisfaction and strengthening their relationships with our institution," said Srihanath Lamsam, first vice president of the payment product and eChannel development support department at KBank. "By creating favorite transactions, for example, our customers can complete transactions faster, which not only saves them valuable time, but also reduces wait times for other customers."

KBank's personalization offering begins with customers choosing a graphical theme for their accounts. This theme is applied to customers' debit cards, passbooks, online banking platforms and now their ATM screens. At the ATM, consumers can establish shortcuts for frequent transactions, such as withdrawals, account transfers and bill payments. Those saved transactions are readily accessible anytime a consumer visits an ATM. The system also enables the Bank to deliver personalized messages and offerings to its customers.

"The ability to bring this level of personalization to the ATM enables KBank customers to have richer, more personalized experiences with the bank," said Verapun Patanayindee, vice president and managing director of Diebold South East Asia.

Read more about installation and deployment.

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