Diebold CEO underlines company's service focus
September 15, 2008
"What's our mission as a company?" Swidarski asked. "It's pretty crystal clear that we're transforming our focus to value-added services. That's what we're moving toward."
"Most of the competitors that we deal with are heavily influenced on the product side — it might be 60/40 on the product, services," he said, adding that Diebold's emphasis is split 50/50 between the two offerings.
Swidarski said that, in the future, Diebold expects to provide services in a vast array of verticals, including healthcare and government. He cited a recent contract to provide implement a nationwide security upgrade at 40,000 U.S. Postal Service locations as evidence that Diebold has made inroads in the government sector.
"It amounts to what could potentially be a 12-year contract — a very enormous contract," Swidarski said. "Why was Diebold uniquely qualified to do it? Two reasons. One: nationwide service infrastructure, second to none. Two: security expertise. That's a wonderful opportunity for us and it leverages the investments we've made in various security operations in the last three or four years."
Charles E. Ducey, Jr., senior vice president of global development and services at Diebold, offered an optimistic view of the future of the ATM industry, saying he expects the global ATM market to grow six to eight percent over the next three years, due to increased interest in deposit automation, promulgation of ATM-based services and increases in the number of ATMs deployed.
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