News

CU members score on Prime Day

August 2, 2018

Amazon Prime Day 2018 recorded more than 100 million customer orders, making it a banner day for the e-commerce site, but also for the nation's credit unions, according to data analysis by Co-op Financial Services.

Co-op performed a study of the e-commerce transactions of members who carry credit cards issued by Co-op's credit union clients, finding that:

• 2018 Prime Day transactions inside the Co-op credit card portfolio were up more than 41 percent compared with the previous year.
• Total dollars spent rose 61 percent as cardholders not only purchased more items, but also spent more money overall.
• The top-performing categories were books; digital goods, such as Echo, Kindle and Fire TV devices; computer/network services; specialty retail stores; and subscription purchases, a category that includes Prime membership signups.