Payments

Citi to acquire Kard Financial

Photo: Adobe Stock

August 19, 2026

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Citi announced it will acquire Kard Financial Inc., a commerce media and rewards platform. It will use Kard to improve customized offers for customers, according to a press release.

Kard connects financial institutions and merchants via transaction data to offer targeted rewards to customers. Citi will combine its payments services with Kard's technology.

"We're focused on helping customers get more value from their everyday spending," Abhinav Anand, head of value cards, lending and commerce, said in the release. "Kard has built advanced capabilities that complement our vision for the future of commerce and loyalty. With this acquisition, we believe we can work with Kard to accelerate innovation and deliver more personalized experiences for customers while creating new opportunities for brands and merchants to reach, engage and reward consumers in more meaningful ways."