The company plans an initial rollout of 100 units at gas stations, convenience stores and groceries in Poland, where cash is the dominant payment method.
March 13, 2015
Cardtronics Inc. is expanding its European presence into Poland with Shell as its first customer in this new market, according to a company announcement. Cardtronics has a global relationship with Shell.
Under the agreement, Cardtronics initially will operate at least 50 ATMs at 50 Shell stations around Poland. The IAD plans to place another 50 ATMs at various other retail outlets, including convenience and grocery stores.
The company expects to complete its first wave of implementations in May, the announcement said. All placements will carry Cardtronics' European brand will use its European consumer brand, CashZone, on its Polish ATM placements.
Currently, 90 percent of POS transactions involve cash, according to RBR. However, the ratio of ATMs to Poles is relatively low at 485 per million, compared with 1,066 per million adults in the U.K. and 1,355 per million in the U.S.
"Given current ATM penetration levels, the Polish market offers great potential for us and we expect that our ATM services will be very positively received," said Jonathan Simpson-Dent, managing director of Cardtronics Europe. "We anticipate this initial rollout in the coming months will lead to further ATM expansion for Cardtronics in Poland over the coming years."
Cardtronics Europe, a wholly owned subsidiary of Cardtronics, currently operates a portfolio of 13,850 ATMs in the U.K. and Germany.