British Airways renews with ATM:ad

NEWPORT-ON-TAY,Scotland- British Airways has renewed its long-term contract with ATM:ad.

According to a news release, 2007 marks the second year that British Airways has booked an exclusive long-term holding with ATM:ad to ensure its advertising appears on ATMs in airports, acrossLondon, and in corporate locations.

"We have used it (the ATM advertising) to support the full spectrum of messages we look to communicate through a year," said Taryn Walker, British Airways' senior advertising executive. "We also change the creative on a monthly basis to keep it fresh and avoid a wallpaper effect."

The new booking starts July 1 and is expected to initially focus on British Airways' Club World service.

British Airways has been an ATM:ad customer since May 2004. 

"Although we have been tactically involved in the ATM:ad channel for the last three years, we feel its inclusion as part of our long-term holdings enables us to generate a more meaningful dialogue with our audience as we are aware that many of these people will make use of the same machine on a regular basis," Walker said.