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Banco do Brasil Americas, Welch ATM partner on branding

August 26, 2013

Banco do Brasil Americas and Welch ATM have forged an agreement under which Banco do Brasil Americas will brand 18 cash-dispensing ATMs at Kmart stores across central and southeastern Florida. The Banco do Brasil Americas-branded ATMs will be surcharge-free to customers of the FI.

"At Banco do Brasil Americas, our goal is to provide our customers with superb ease and convenience for completing their banking," said Pamela Kohl, executive vice president of products and channels at the bank. "By teaming with Welch ATM and Kmart, we expand our ATM network while creating greater convenience for our customers. In line with our brand's promise, customers may conduct ATM transactions in Portuguese, Spanish, or English. This embodies our vision of delivering outstanding service to Banco do Brasil Americas customers."

Banco do Brasil Americas was establishedthrough the acquisition of Eurobank Florida by Banco do Brasil in January 2012. The FI operates full-service branches in Miami, Boca Raton and Pompano Beach.

According to Adam Hobelmann, senior vice president of sales at Welch ATM, the KmartATMs will allow Banco do Brasil Americas to increase brand awareness, expand their footprint, and improve customer service and convenience. In return, he said, Kmart will receive an increase in foot traffic and customer loyalty.

"For banks like Banco do Brasil Americas, branding an ATM at a merchant location is similar to adding a mini-branch location — without the cost associated with brick-and-mortar branches," Hobelmann said. "For merchants like Kmart, their customers receive secure, quick access to cash. This is definitely a win-win for all parties involved."

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