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FI marketing for the non-marketer
At community financial institutions — and other companies in the financial services realm — employees are often asked to carry out a number of collateral duties for which they're not …
 | ATM outsourcing options have been around for years but many financial institutions remain unaware of the process and benefits of outsourcing. Still others simply refuse to consider the possibility of turning over the responsibility for an important … |
| Add mobile banking to ATMs as a major channel for cultivating bank customer loyalty. According to a study from Yodlee Interactive, a developer of financial mobile apps, one-third of those who use mobile banking name it as a reason why they stay with … | |
 | Companies are finding out that eco-friendly practices aren't just good for the brand image, they're also good for the bottom line; 37 percent of organizations reported a profit from their sustainability efforts last year, according to a survey by … |
| Mobile devices have become a part of everyday life around the world, used for banking, entertainment, communication, payments, budgeting and even shopping. A recent survey by the U.S. Federal Reserve focused not only on the general growth in mobile … |
| The applications are broader, so the name needed to be shorter. The streamlining of Fiserv "ACCEL/Exchange" to simply "Accel" is the result of a repositioning of the debit payment network, and a reflection of its current "ability to accelerate funds … | |
 | Editor's note: This feature is part of a continuing series of interviews with executives in the ATM industry. If you know of an industry changemaker we should feature, send an email to ATM Marketplace. The ATM industry was a different world in 1999 … |
| Many ISOs and ATM deployers seek to increase machine traffic and incremental revenue by offering branding options for financial institutions. However, FIs are sometimes leery about spending the money to turn ATMs into branding tools or investing in … |
| Scotiabank will add 500 Cardtronics cash machines to the bank's ATM network as part of an expanded ATM branding relationship between the FI and the IAD. The ATMs are already a part of the Cardtronics portfolio, and therefore will not represent an … | |
 | There is one golden fact about ATM Screens. It's a fact that can turn advertising on its head. A fact that any marketer can embrace: Rarely do a user's eyes leave the ATM screen during a transaction. There you have it — simple and to the point … |
| While transactions at financial institution branches across the U.S. are dropping by approximately 5 percent per year, PC and Internet use are on the rise. The trend toward nationwide and even global connectivity is providing a unique opportunity … |
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Pendum's ATM Branding Solutions Take Harris into New Markets
Over its 120-year history, Chicago-based Harris has grown from a small community bank to a regional financial powerhouse. And in recent years, Harris has called on Pendum (formerly EFMARK-Bantek) to …Type: Case StudySponsored by: Pendum -
Benefits of ATM Branding and Advertising for your Bottom Line
Use ATM advertising to deliver a customized message to a targeted audience.Type: White PaperSource: ATMmarketplace.com -
Branding Helps ATMs Stand Out in Marketplace
Highlighting an ATM's brand can make the machine more noticeable and lend credibility.Type: White PaperSource: ATMmarketplace.com -
ATM Branding Helps Summit Credit Union Increase Visibility
ATM wraps provide Summit Credit Union with a cost-effective marketing tool.Type: Case StudySource: ATMmarketplace.com
