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ATMIA kicks off 2018 Withdraw Cash Wednesday campaign

November 8, 2018

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The ATM Industry Association has announced the second annual Withdraw Cash Wednesday event beginning Wednesday, Nov. 21, at ATMs nationwide.

"Cash continues to be the No. 1 way people like to pay today, despite the growing use of digital payments," ATMIA CEO Mike Lee said in the release. "By encouraging consumers to get cash every week, and especially on the Wednesday before Thanksgiving and the holiday shopping season kick off, Withdraw Cash Wednesday helps consumers to spend wisely and within budget, rather than increasing credit card debt."

ATMIA has developed a number of programs to encourage consumer adoption of Withdraw Cash Wednesday:

WCW reminders and information via email or text.
A Holiday Cash Giveaway sweepstakes, with prizes to be awarded Nov. 21.
An ATM locator that directs cardholders to their closest cash machine.
Take Control of Your Money and Cash Is King videos designed to help consumers curb overspending.
Facebook and Twitter pages, and the hashtag #WithdrawCashWednesday.

Withdraw Cash Wednesday operates year-round, however, a signature event is the holiday season campaign that kicks off annually on the Wednesday before Thanksgiving.

ATM deployers and other industry constituents are encouraged to support Withdraw Cash Wednesday by ordering ATM decals and signage, and by promoting the movement through newsletters, advertising and social media channels.

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ATM Industry Association (ATMIA)

ATMIA is the leading non-profit representing the global ATM industry, serving thousands of members across 500 companies, including financial institutions, deployers, manufacturers, and service providers. As a division of, ePayResources, our mission is to promote ATM growth and usage, protect industry interests.

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