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ATM usage, advertising up in Latin America
September 9, 2008
Latin Business Chronicle: The number and sophistication of ATMs in Latin America continues to grow, heralding changes in how the machines contribute to the customer experience as well as to the emergence of new business models for banks and network operators. The ATM in Latin America is moving from being a cost-saving substitute for window tellers to a dynamic machine capable of reloading cellular accounts, making tax payments and becoming a nimble advertising touch-point.
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