News

Arroweye intros EMV On-Demand

October 7, 2013

Arroweye Solutions, a single-source provider of payment card marketing and production solutions, has released a new EMV On-Demand solution. The technology offers FIs the ability to manufacture, personalize and fulfill EMV chip cards with better cost control and return on investment, the company said in a news release.

EMV On-Demand is an open-source, universal EMV platform that provides flexible data integration and supports online/offline card authentication as well as various cardholder verification methods.

"From increased production costs to uncertainty about overall return on investment, it's no surprise issuers are apprehensive about transitioning their programs," said Arroweye CEO Render Dahiya. "EMV On-Demand enables financial institutions to control costs when testing select EMV card programs, without losing program flexibility or speed to market."

EMV On-Demand combines the Arroweye digital on-demand production platform — which requires no inventory management — with a card marketing technology that can launch programs from setup to card fulfillment within days, the company said.

"Issuers don't have to sacrifice flexibility and program performance because they're adopting EMV," Dahiya said. "With EMV On-Demand, financial institutions can incorporate customers' unique preferences and dynamic rich content into individual card marketing campaigns."

Read more about EMV.