Article

Video: 3 models for the future of branch banking

At the BCX Summit last fall, Meredith Deen of FMSI presented three branch models that allow staff to deliver banking products and services to the customer in the way that's most comfortable for both.

February 28, 2017 by Suzanne Cluckey — Owner, Suzanne Cluckey Communications

When it comes to branch transformation, "There's really no silver bullet," says Meredith Deen, president of FMSI. "I think we want to get the flavor of the day and get something exciting and new, but sometimes you just want to keep your customer [in mind]. What does your customer need in your particular market?"

Deen introduced three branch models in a short presentation at last fall's Bank Customer Experience Summit in Chicago, and she explained how — depending on a community and its demographics — each can allow staff to deliver banking products and services to the customer in the way that feels comfortable and natural to both.

Learn more about all three models in the video below, then check out our exciting new agenda for the 2017 Bank Customer Experience Summit coming in September.

Branch Reinvention - Meredith Deen, FMSI from Networld Media Group Summits on Vimeo.

About Suzanne Cluckey

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Suzanne’s editorial career has spanned three decades and encompassed all B2B and B2C communications formats. Her award-winning work has appeared in trade and consumer media in the United States and internationally.