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ATM Marketplace 'Must-read' features for March

Admittedly, the pun deserves an eye-roll. However our top-ranking features for the past month — four of which concern emerging ATM and mobile technologies — definitely deserve a read.

March 31, 2016 by Suzanne Cluckey — Owner, Suzanne Cluckey Communications

March was a month of goodbyes: goodbye to the winter that really kind of wasn't for much of the United States; goodbye to that hour of sleep lost in the changeover to daylight saving time; goodbye to a fridge-load of hardboiled Easter eggs; goodbye to the Sweet Sixteen, whittled down to the Final Four.

And hello to mobile, the hottest new trend in the ATM industry. At ATM Marketplace, four of the five top headlines for the month of March directly addressed mobile technologies — especially as they relate to ATM transactions. 

The one high-ranking article ("ATMIA 2016: The evolving future of the ATM") without a reference to mobile in the headline still featured it prominently in the story itself. 

Here is the top five countdown:

No. 5 — ATMs and mobile wallets: Bumping down the road to ubiquity

Over the past 20 years, ATM operators and networks have collaborated diligently — and successfully — to break down ATM network silos and ensure that just about any bankcard will work in just about any ATM in just about any location.

Now it appears they might be headed for déjà vu all over again — this time with mobile wallets.

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No. 4 — ATMIA 2016: The evolving future of the ATM

According to futurist and ATMIA CEO Mike Lee, by 2020, 4 million ATMs will dot the globe, bringing cash access to some of the remotest of places on earth.

The consumers using these ATMs will own a total of 2.2 billion NFC-enabled phones. Indeed, Lee said, NFC will be "a dominant platform and technology enabler."

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No. 3 — Payments go 'Hands Free' with Google app

Even as Google continues to grow the user base for its Android Pay mobile wallet, the company is looking ahead to even newer alternatives — including hands-free payments.

Google Hands Free combines a standalone app with Bluetooth technology to allow consumers to make and confirm purchases at participating retailers.

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No. 2 — The future is on the phone: Emphasizing the mobile banking customer experience

The future of digital banking isn’t online; it’s on the smartphone — and that’s where banks need to sink their digital resources right now.

While banking apps are still relatively novel and are seen as risky by some cautious consumers, the move to mobile banking is gaining momentum as people begin to understand the technology and security behind these apps.

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No. 1 — PIN4 aims to turn US ATMs into cardless 'mobile money terminals'

Pin4 is a payment and authorization network that provides real-time cardless cash withdrawals at any enabled ATM. 

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cover photo and photos for features No. 2–5 istock

photo for feature No. 1 courtesy PIN4

About Suzanne Cluckey

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Suzanne’s editorial career has spanned three decades and encompassed all B2B and B2C communications formats. Her award-winning work has appeared in trade and consumer media in the United States and internationally.