"If you always think how you've always thought, you'll always get what you've always got."
This was the reasoning that inspired Diebold Nixdorf to embark earlier this fall on a five-week brainstorming initiative to develop unique and innovative new concepts that could be used to bring greater convenience to consumer banking services.
On Tuesday, the company shared the five best ideas from this project — culled by an international jury — during the one-hour webinar, "Exploring Groundbreaking New Approaches to Banking Transformation from a Global Community of Innovators."
So what would prompt a global tech company staffed with some of the best minds in financial services technology to seek new concepts from people unfamiliar with the business? As Achim von Bremen, Diebold Nixdorf Vice President of Sales Enablement, explained:
"From day to day we work on our innovations throughout many parts of our organizations. We commit to 'thinking ahead,' in a collaborative attitude and we believe that openness and looking beyond one's nose is important to drive the future in the best way."
"That's the reason why we believe that the value of integrating external creativity is extremely valuable in general. Integrating the crowd integrates a huge potential from trendsetters and digital-oriented creatives — and above all, it means making the voice of the consumer heard."
The company did seek out particular expertise in the organization and management of the project. Diebold Nixdorf turned to Jovoto, a company that has developed a highly successful crowdstorming platform that, over the past decade, has served as a source of new ideas for corporate giants such as Microsoft, Unilever, Audi, Coca-Cola, Nestle and Philips.
Diebold Nixdorf and Jovoto collaborated to develop a creative brief for the project, which was submitted to more than 8,000 creative professionals connected to the crowdstorming platform.
Jovoto Creative Strategist Luzius Rüedi outlined the working process for the five-week exercise that netted 50 fully developed proposals from creatives in 23 countries. Ultimately, these submissions were distilled to the five most promising by an international jury that included three senior bankers and three of the leading lights of the fintech industry.
During the webinar, Rüedi introduced and described in detail each of the five winning concepts, which included:
- All-in-One — A unified credit card that collates all accounts and becomes the single access point to customer funds;
- Mi Chico — a simple, intuitive mobile and desktop app that gives users control over their data, allowing them to collect, compile, analyze and monetize the information;
- Predictive Analytics - Algorithm and Virtual Reality — proposes the use of computer-based data analytics to solve different tasks involved in financial services, including predictions about future feasibility of any given enterprise or investment;
- Personal Finance and Investment Manager — an application that will work as an intelligent assistant to manage consumers' financial lives and make a future plan for improving profits and boosting investments; and
- P.home — a platform that brings together the community, professionals, and financial institutions to simplify the process of buying a home by connecting stakeholders services and users.
Aurelia Opry, business development lead for branch transformation at Diebold Nixdorf, offered an assessment of each concept and how it might be adapted and implemented in the real world of retail banking.
A complete, detailed account of each of the concepts and its possible application is available now in the webinar replay, which also includes the slide deck.
/ Suzanne’s editorial career has spanned three decades and encompassed all B2B and B2C communications formats. Her award-winning work has appeared in trade and consumer media in the United States and internationally.