Article

ATMs in APAC and Australia: The value of testing

An April 9 webinar developed for an Australia-APAC audience will examine the effects of ATM testing on the end-user experience.

April 1, 2015

Ninety-one percent of customers who have a bad experience with a business will not willingly use that business again. Those who do, willingly or not, will need seven subsequent positive experiences to rebuild the trust that was lost in the one bad one.

Most of us only have to consult our own memory of disappointing customer experiences to know that this is certainly true.

This can be especially problematic for an ATM deployer. In the first place, it's impossible to reach out to apologize personally to customers who have had a poor experience with your machine — in the case of an outage, you won't even know which customers — or how many — were turned away.

In the second place, when you are an ATM deployer, that bad experience isn't just about the consumer not being able to use your machine.

Instead, it's about something much more personal, and therefore, much more egregious: It's about the way you kept that customer from accessing their money.

And in the third place, because the quality of a customer's ATM experience is dependent on an ever-changing assortment of parts, programs and procedures, it can be very difficult to determine how and when customer issues might arise. And what you can't foresee, you can't avert.

So ... given all of this, how can a deployer ensure the accessibility and convenience that customers have come to expect from ATMs— without running the risk of creating  transaction issues they couldn't anticipate?

An April 9 webinar — structured specifically to the needs of ATM deployers in the Asia-Pacific region — will illustrate how automated testing can help you to ensure customer satisfaction, mitigate risks, save time, and run a more cost-effective operation.

The free, one-hour event will be hosted by ATM Marketplace and sponsored by Clear2Pay. The webinar will feature presenter and testing expert Chris Milne, a senior ATM consultant at Clear2Pay with more than 10 years' experience deploying ATM test solutions for top-tier banks and processors around the world. Milne will demonstrate how ATM test solutions can help a deployer overcome persistent operational challenges and obtain maximum performance from an ATM fleet. 

Webinar participants will have the opportunity to:  

• compare the benefits of virtual vs. manual ATM testing;
• learn how to release changes and communicate new services with ease; and
• observe how automated test cases are run in an ATM test environment.

And finally, attendees will learn how automated ATM test solutions are solving performance problems for major banks and processors and delivering a proven return on investment.

Register now for the free, one-hour webinar, 

photo: istock