Article

All about the Jacksons: The future of cash and ATMs

A Dec. 10 webinar will look at trends in cash use and their likely impact on the future health of the ATM industry.

December 3, 2013 by Suzanne Cluckey — Owner, Suzanne Cluckey Communications

In recent years, ATMs have maintained a rapid pace of innovation, acquiring new facilities that go far beyond the mere dispensing of banknotes. Yet the fact remains: The lifeblood of the ATM industry is cash. So when various interests start declaring "The End of Money," ATM deployers naturally sit up and take note.

The topic has become a source of endless debate: Could cash ever really disappear?; Is it even possible for the world to become universally banked and mobile device-equipped?; Could digital currency make physical currency obsolete?; If cash is on its way out, how is it that the volume of cash in circulation is actually rising?; Should cash use shrink substantially, what will become of the ATM industry?

REGISTER 

If any ATM deployer has a vested interest in the outcome of the Great Cash Debate, it would have to be Cardtronics. The company operates some 80,000 ATMs globally, making it the world's largest IAD, with possibly the largest stake in the future of cash.

In a Dec. 10 live webinar, "Cash Use: Present and Future Trends," Bill Knoll, EVP of financial services at Cardtronics, and Tom Pierce, the company's chief marketing officer, will take a hard look at hard currency — including trends, forecasts and supporting data.

Knoll and Pierce will discuss vital indicators for the health and outlook of cash and the industries that revolve around it:

• consumer payment preference trends in the U.S. and around the world, and how cash is being affected by the entrance of new payment types;
• how consumer preferences are affecting ATM use and growth, and what financial institutions can do to use the ATM channel to meet and exceed customer expectations;
• why the ATM channel, or cash, isn't singing its swan song quite yet; and
• new product developments that are enhancing the consumer experience at the ATM — before, during and after a cash transaction.

Perhaps most importantly, the webinar will explore the tactics Cardtronics has used to draw higher ATM traffic at merchant locations, and that can help other IADs to do the same. These include:

• a tiered co-branding program;
• the development of the a surcharge-free network;
• the incorporation of mobile technologies;
• a customized consumer experience; and
• the integration of customized and targeted on-screen advertising and marketing.

The free webinar, "Cash Use: Present and Future Trends," is presented by Cardtronics and hosted by ATM Marketplace; registration is open online.

The live event will take place on Tues., Dec. 10 at 2 p.m. EST; a recorded playback will be available later at ATM Marketplace for free online viewing.

Webinar attendees will also receive a complimentary copy of the recently published Cardtronics white paper, "Cash Usage: Present and Future Trends."

Read more about trends and statistics.

photo: images of money

About Suzanne Cluckey

---

Suzanne’s editorial career has spanned three decades and encompassed all B2B and B2C communications formats. Her award-winning work has appeared in trade and consumer media in the United States and internationally.