Guide

Omnichannel Marketing for Financial Institutions: An Industry Guide

November 16, 2016

Presented by

What is an Omnichannel Marketing Systems?

This guide, sponsored by Auriga, serves as a tool to better understand FIs' preferences in omnichannel marketing systems. 

The survey asked whether FIs believe that targeted marketing and promotions must change as customers increasingly adopt digital banking solutions. Additionally, the survey aimed to determine what portion of the banking industry is using omnichannel systems and whether these FIs’ marketing systems behave consistently across all channels.

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About The Sponsor

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Auriga

Auriga is a top international software solutions company, specialized in end-to-end systems that integrate the various delivery channels used in retail and internet banking.

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