White Paper
ATMs and Age Friendly Banking Services to Tackle the Ageing Population Boom
June 26, 2018
Evolving the bank branch for older customers
When it comes to demographic trends impacting financial services, there has been a heavy emphasis on how the Millennials or digital natives are going shake up how people bank.
However, there is a bigger demographic tidal wave hitting the sector. On average the populations of major Western societies are getting older. For example, in the UK, in less than two years, the number of consumers aged 65 or over will rise by over a million and in little over 20 years one in seven people will be over 75 years of age.
A challenge for the wider society
So how should financial services adapt to a sharp increase in the number of older consumers?
Responding to the ageing population trend isn’t just a challenge for the banking industry but for wider society. Technology can help banks deliver personalized services that take account of a customer’s age and capabilities and thus provide a customer experience that’s attuned to what the customer requires rather than just the bank.
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About The Sponsor
Auriga
Auriga is a top international software solutions company, specialized in end-to-end systems that integrate the various delivery channels used in retail and internet banking.
