News

What ATM deployers can learn from marketing masters like Pepsi and Coke

August 13, 2013

Marketing titans like Coca-Cola and Pepsi understand the power of branding — that's readily apparent from the logos and other branded signs and messages plastered all over convenience store drink coolers. ATM deployers can learn something from their tactics, said a recent news release from AOneATM.

The South Carolina-based IAD is putting branding know-how at deployers' fingertips with the free white paper, "What We Can Learn from Coca-Cola and Pepsi When it Comes to ATM Deployments."

In the paper, AOneATM President Vance Rowland explains the importance of product marketing, especially in visually cluttered environments such as convenience stores, and how ATM owners — including IADs, FIs and retailers — can learn from companies such as Coke and Pepsi.

"Marketing experts understand a very simple principle — get seen or get lost," said Rowland, who has been branding his ATMs since 2004.

"An effective graphics package addresses credibility, increases awareness and helps to draw in customers and increase transactions," he said. "Typically, we see a 20–40 percent increase in transactions when we brand an ATM."

Read more about branding.