News

WaterStone Bank, eGlobal partner in ATM branding deal

The Wauwatosa, Wisconsin-based FI will expand its service footprint with six branded ATMs at Best Buy stores in its local market.

April 8, 2015

WaterStone Bank has entered into a partnership with eGlobal to brand six ATMs at Best Buy stores in Wisconsin. The deal includes custom branding of the ATMs and surcharge-free transactions for customers of the Wauwatosa-based bank.

"The eGlobal partnership allows us to increase the reach of our brand in a new way while also providing greater convenience for our customers," Rebecca Arndt of WaterStone Bank said in a press release.

The eGlobal bank branding program allows FIs to customize the ATMs in their local market with wraps, welcome screens and receipt messages. Customers gain the benefit of surcharge-free transactions; the FI gains the benefit of a broader footprint without the burdens of ATM ownership and maintenance, the release said.

"Banks and credit unions can serve current customers and offer services to new customers with our fully managed solution,” eGlobal Bank Branding Sales Manager Chris Matthews said in the release.