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Wachovia rolls out ATM card for Hispanic customers

August 10, 2005

HispanicBusiness.com: Wachovia Bank plans to roll out a new ATM card for its Hispanic customers in the Washington area next month to help them send money to friends and family in Latin America. Customers can add value to the cards at ATMs, by telephone or at branch banks, and mail them to countries throughout Latin America, where they can be cashed at any ATM in the Visa/Plus network.

The card follows the marketing theory that a customer for one banking service becomes a customer for other services, such as home or business loans. Until now, many Hispanics used electronic transactions handled by small companies that specialize in money transfers or shipments to Latin America.

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