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Visa ID Intelligence promises smarter, faster customer authentication

October 20, 2017

Visa has launched Visa ID Intelligence, a platform that lets issuers, acquirers and merchants quickly adopt emerging authentication technologies, according to a press release.

Available through Visa Developer Platform, Visa ID Intelligence offers a curated selection of third-party authentication technologies that feature simple integration with Visa APIs and SDKs. This allows clients to create, test and adopt new authentication solutions.

This ultimately helps financial institutions and merchants to adopt effective and secure solutions and accelerate time-to-market with streamlined onboarding and implementation through Visa as a single trusted source, the company said.

Visa ID Intelligence features include:

• Identity Documents— The platformevaluates identification documents and matches selfies to photo IDs, while extracting document information and converting it into digital form.

Uses include creating new accounts, and performing password reset and lost or stolen card replacement.

• Biometrics — Visa ID Intelligence allows clients to use eye, face, fingerprint and voice to meet consumer needs for convenience, security and speed in authentication.

Uses include app login, payments, step-up authentication, and more.

"[T]raditional methods for authenticating a customer can create frustration or are simply not designed for the new ways people are shopping and paying," Mark Nelson, Visa senior vice president of risk and authentication products, said in the release. "We built Visa ID Intelligence to help accelerate smarter and easy-to-use authentication solutions for any commerce environment — to better protect against fraud and to move closer to a world without passwords."

A 2017 Visa survey showed that 69 percent of U.S. consumers believe that biometric authentication will make payments easier than using passwords.