Bank / Credit Union
Town Square creating brand identity for Armaguard ATM network
August 25, 2020
Town Square, a full-service advertising agency in Melbourne, Australia, is creating a brand identity for the introduction of the Armaguard Group's ATM network.
The Armaguard Group, a leader in Australia's cash logistics and currency management solutions, will launch the network across Australia with plans to possibly expand into New Zealand and Asia, according to a press release. It is expected to launch later this year.
"We are delighted to be working with Armaguard on this critical assignment. This project represents a key strategic initiative for Armaguard and will set the agenda for cash services in years to come," Harry Corsham, Town Square partner, said in the release. "The opportunity to create a new brand from scratch is always a great responsibility to be given. We are honored that Armaguard has placed its trust in us to deliver this new brand and to help bring a major new offering to market across Australia and then beyond. This assignment is moving at pace and we look forward to forthcoming announcements later in the year."
"This new ATM service initiative enhances our ability to support financial service providers and creates the potential to drive long-term growth for Armaguard Group. Town Square has identified powerful consumer insights and developed a category leading creative solution that will help drive business success. This is a challenging brand development brief and the solution that Town Square has created has got the whole team really excited," Annette Carey, CEO at Armaguard Group, said in the release
