The ICX Summit: Millennials, emerging tech and measurement of success

The upcoming Interactive Customer Experience Summit, slated for June 5–7 in Dallas, will spotlight leaders in customer experience speaking on topics ranging from CX strategy to the Internet of Things to integration to measuring customer experience and ROI, according to a press release.

Results measurement will be the subject of a panel featuring Albert Vita, director of strategy and insight at The Home Depot. The session — sponsored by Intel and moderated by Raj Maini, Intel worldwide director of marketing for visual retail — promises applicable real-life information and best practices.

Vita will discuss metrics, benchmarks and tools retailers can use to determine whether the retail experience is hitting the mark or missing expectations.

"I think the buzzword this year is definitely IoT — not only for retailers, but also for retail banks, restaurants and others," Christopher Hall, managing director of the ICX Association, said in the release. "The Internet of Things isn't exactly a new concept, but it's one that certainly seems to be seizing the imagination of brands looking to get an edge on the competition."

Another session will target customer-facing robots and how early leaders in deployment — including Lowe's and SoftBank Robotics, makers of Pepper the humanoid robot — are introducing robots into retail environments.

Sarah Furnari, VP of retail experience for BEHR, a provider of paints, wood stains and other finishing products, will discuss the increasingly important role of emerging technologies in the customer experience. Session sponsor SoftBank Robotics will be bringing Pepper along for the summit.

Phillip Raub, founder and chief marketing officer at b8ta, will describe ways to integrate digital technologies into the brick-and-mortar store environment without overwhelming it. The session, sponsored by NEC Display solutions, will be moderated by Richard Ventura, vice president of business development and solutions at NEC Display Solutions of America.

"This year's summit is going to be bringing in a panel to specifically address one of the biggest areas of concern for brands these days: millennials. That's one thing I think people will find particularly useful and enlightening. Brands are trying to figure out what millennials want and how to approach and engage with them, so we're bringing in a panel of the people themselves to talk to attendees," said Hall.

The ICX Summit will take place June 5–7 at the Four Seasons Resort Dallas at Las Colinas. Take a closer look at the agenda, or register for the event online. Early bird registration is available through May 5.

Topics: Associations / Conferences, Branch Transformation, Trends / Statistics

Companies: Interactive Customer Experience Summit (ICX Summit)

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