STRATEGIC PARTNERS
A new version of Wincor Nixdorf PC/E Direct Marketing software features a simplified user interface that lets bank employees create digital advertisements with a minimum of effort, the company says.
June 17, 2014
Wincor Nixdorf has announced a new version of its PC/E Direct Marketing software that's so easy to use, it takes just "five clicks to reach your customer."
"It takes just five clicks for the bank’s marketing employees to create an advertising campaign using the enhanced software," said Wincor product manager Thorsten Brinkmann in a news release. "What’s more, they can simulate on their own PC how the advertisement will be displayed on the different screen sizes of the output devices."
According to the release, the software features a simplified user interface that lets bank employees create digital advertisements with a minimum of effort.
Additionally, the Java-based interface simplifies the connection to existing CRM systems and facilitates the use of dynamic data. This means that messages can be defined for specific times, regions or events.
For instance, a bank might display a digital ad on the ATM to offer investment consulting to all customers who have a predefined amount of money in their account at the end of the month.
Banks can also display ads of other companies for an added revenue stream. And they can use options within the system to evaluate the effectiveness of campaigns, the company said.
