Restaurants popularize order-and-pay, but 2 in 5 patrons still use cash
Restaurant checks paid via mobile app grew 50 percent last year, according to a study from NPD Group. However, cash still accounts for 2 in 5 restaurant transactions, a news release said.
These revelations come from the NPD report, "Digital Evolution of Foodservice," which charts the growth in mobile app use in restaurant ordering and payment.
The increase for in-app payments is particularly impressive in light of the fact that growth in foodservice traffic has stalled at zero to 1 percent for the past several years. But continued cash use is also notable in an industry that has been inundated with tech innovations recently.
Mobile payment is most popular among time-starved consumers who appreciate the ability to order and pay in-app and have their food ready when they arrive.
Other features contributing to the rise of mobile order-and-pay include:
- Rewards and loyalty points.
- Specials and coupons.
- Ability to view menu offerings.
Of customers who continue to pay with cash, 22 percent simply said it was their preferred method, while 18 percent didn't want to pay service fees, and 16 percent were worried about identity theft or credit card fraud.