STRATEGIC PARTNERS
April 23, 2006
Noticias.info:Gartner Inc. has placed NCR Corp.'s Teradata warehouse in the leaders' quadrant among customer relationship management vendors that provide multichannel campaign management solutions. In the March Gartner report, analyst Adam Sarner provides an overview that includes 13 CRM vendors in the multichannel campaign-management space. Sarner also says that advanced functionality for campaign analytics and execution, and evolving e-marketing integration within campaign management, is enabling campaign-management vendors to become less commoditized and marketers to extend their reach and better target their customer bases. He predicts that by year-end 2008, 75 percent of Fortune 1000 companies will increase investments in multichannel campaign management, with the objective of attracting new customers, increasing sales revenue and increasing customer satisfaction.
