News

Randolph-Brooks FCU builds service footprint with branded ATMs

Dolphin Debit has helped the FCU increase its visibility with a dozen newly branded ATM locations over the past year.

May 14, 2015

Randolph-Brooks Federal Credit Union has partnered with full-service ATM management provider Dolphin Debit to increase its presence at Murphy USA fuel stations in Texas, according to a company news release.

Dolphin Debit has an exclusive multistate arrangement with Murphy USA to operate ATMs for financial institution clients. RBFCU now has a dozen ATMs at high-traffic fuel station locations adjacent to Walmart stores.

Founded in 1952, RBFCU today is one of the largest credit unions in the nation with more than a half-million members and $6 billion in assets. The FCU initially served personnel at Randolph Air Force Base in San Antonio, and now serves more than 2,500 select groups throughout Texas.

RBFCU and Dolphin Debit began working together in 2014, with a single Murphy USA-based ATM in San Antonio. RBFCU added sites gradually in central and north Texas, and then in March 2015, doubled its number of sites to 12, launching six locations in the Austin area.

"It was important to us to provide convenient ATM services to members who might not have easy access to a branch or traditional ATM location," said Sonya McDonald, EVP and chief of staff at RBFCU. "In addition, we wanted members to have access to an RBFCU ATM in a high-visibility location. Murphy USA has expanded into many areas where RBFCU members live and work and they provide convenient, safe sites to conduct transactions."

The Murphy ATMs also boost visibility for the credit union and provide a broader presence than the branch network alone could offer. In one instance, the CU introduced itself via ATM prior to opening a branch in the community.

"We began building name and brand awareness for current and potential members," McDonald said in the release. "We have seen very strong membership growth in that community."