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Philly CU's four new branches to feature self-service format
Auto-deposit ATMs, in-lobby teller terminals and cash recyclers will support a transformed branch model for Citadel, a $2 billion FI serving 160,000 members.
August 26, 2014
Citadel, one of the largest locally owned FIs in the Philadelphia area, is expanding its reach with four new branches scheduled to open by early 2015, all incorporating branch transformation solutions from Diebold Inc.
Citadel is shifting to a more consultative approach to banking, supported by the introduction of deposit automation to facilitate self-service transactions and enhance staff efficiencies.
Each of the four new branches will feature two Branch Performance Series in-lobby teller terminals, as well as a deposit automation-enabled drive-up ATM and an Express Cash Recycler. Diebold will also deliver managed services for the new ATMs.
"We're leveraging automation with our new branches to deliver better customer experiences ... ," said Pam Krupansky, VP of retail delivery at Citadel. "We're creating an atmosphere that offers greater efficiencies, while also promoting greater engagement between our financial service representatives and our customers."
Citadel members can manage streamlined, routine transactions on their own, using the ATMs and ILTs. To address more complex needs, customers will work with financial services representatives who use an ECR to manage cash.
The new ATMs are Co-op NextGen ATM shared branching terminals, which will allow members of participating Co-op Shared Branching CUs to access their accounts at the new Citadel branches.
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Diebold Nixdorf
As a global technology leader and innovative services provider, Diebold Nixdorf delivers the solutions that enable financial institutions to improve efficiencies, protect assets and better serve consumers.
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