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New guide defines best practices in branch transformation

The guide offers recommendations designed to help banks around the globe 'optimize their transformational strategies.'

November 4, 2014

The ATM Industry Association today announced the publication of its study of international trends in bank branch transformation, according to a news release.

"'Best Practice in Branch Transformation' offers an inside look at trends in 21st century bank branch strategies to meet the challenges of multichannel convergence in our era of customer-owned devices coexisting with traditional self-service terminals and rapidly changing branches," said ATMIA CEO Mike Lee.

The detailed manual was written by international banking consultant David Cavell, and covers topics that include:

• the future of the bank branch;
• customer-activated terminals compared with self-service facilities;
• analysis of new channels;
• the role of the bank brand;
• customer engagement with branch technology;
• creating the customer and community destination;
• access for the disadvantaged and disabled;
• specialized branch types;
• staffing issues and new branch design; and
• other critical success factors.

Research has confirmed the continued growth of the global branch network, and support from all age demographics for branch banking. However, it also has revealed that, so far, the approach to branch transformation has been variable, the release said.

"ATMIA felt there was a need to make recommendations at an international level so banks can optimize their transformational strategies going forward," Lee said. "David Cavell has excelled in his technologically, operationally and theoretically sound approach, and banks will find much wisdom in these pages."

Included In This Story

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ATM Industry Association (ATMIA)

The ATM Industry Association, founded in 1997, is a global non-profit trade association with over 10,500 members in 65 countries. The membership base covers the full range of this worldwide industry comprising over 2.2 million installed ATMs.

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