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NCR to launch ATM ad service in U.K.
August 19, 2008
LONDON — NCR Corp. has partnered with MIA ATMs Ltd., a media-buying agency, to launch the NCR APTRA Promote Content Service in the United Kingdom.
According to a news release, this is the first advertising service available to all 65,020 U.K. ATMs. Uniquely, this service enables ATM deployers with mixed Windows and OS/2 networks to display advertising campaigns across their entire ATM estates.
MIA ATM handles the ATM-media booking service and creation of advertising content. NCR manages the database that tracks availability of ATM sites and distributes the campaigns using a variety of multivendor software tools.
"Advertising can now be screened on convenience ATMs in popular locations, such as pubs, retail outlets and petrol stations as a result of this partnership," said Symon Buckman, NCR's software specialist for the financial services industry. "This includes the 29,323 machines owned by ISOs — many of which are non-Windows machines using dial-up rather than TCP/IP connections."
Ads can be displayed on idle screens and "please wait" sequences during the transaction flow.
MIA already has a wide range of advertisers on its books, from charities and public-sector authorities to consumer-goods companies.
* Source: Q2 figures from APACS, the UK Payments Association (end-June 2008) ** Source: Retail Banking Research – ATMs and Cash Dispensers – UK (2008)
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