STRATEGIC PARTNERS
June 13, 2014
The U.S. payments industry is on track to see 100 million or more EMVchip cards issued, and an estimated 4.5 million chip-capable terminals in place by year-end, according to the EMVMigration Forum news release.
EMV Migration Forum director Randy Vanderhoof commented on the estimates:
The U.S. is the largest and most diverse single market to ever migrate to EMV chip cards, and with that we have faced complexities that many of the more than 80 other countries that have implemented the technology haven't experienced. As we approach the two-year mark of both our migration and the formation of the EMV Migration Forum this summer, we are encouraged by the payment industry's commitment, the progress in card issuance and terminal installation and the impact our organization has had in addressing chip migration challenges that were impeding faster adoption. The next two years will likely see an acceleration of chip-enabled cards and terminals in the market, and consumers will start to experience using their chip cards more frequently at in-person retail settings and ATMs.
Also in a news release, the forum announced that a recording of its June 12 webinar, "Effective Communication Practices for U.S. Chip Migration," has been made available online. The webinar was devoted to helping executives build effective, accurate and consistent communications about EMV to both internal and external audiences.
