News

Lending solution can drive business to consumer-facing industries

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April 23, 2020

Artis Technologies has launched a cloud-based lending solution, Artis Connect, that links lenders, merchants, and consumers at the point-of-need. The  solution works as an enhanced one-stop-shopping offering for a wide variety of consumer-facing industries such as home improvement companies, landscapers, dentists, and medical facilities as well as manufacturing and auto repair.

Through an embedded finance platform at the merchant, consumers can receive financing offers for expenditures through the financial institution where the merchant is a client. The merchant is still seen by the consumer as "the face of financing," but the transaction is controlled and protected via closed-loop funding, ensuring only the merchant that finances the borrower receives payment.

"We believe banks and credit unions can play a critical role in putting America back to work," said Barclay Keith, CEO of Artis Technologies. "Now more than ever, community financial institutions are showing their tremendous value to small and medium-sized businesses. As we look toward an economic recovery, offering point-of-need lending that matches lenders, merchants and consumers at the right moment in time can be a new tool for banks and credit unions to do what they do best — invest in their communities and spur economic growth for all."