News

ISO expert to head Bankfirst's ATM placement program

July 26, 2004

SIOUX FALLS, S.D. - Rose Bunch, former ISO specialist with Star Systems and First Data Corporation, will join Bankfirst as an account executive in charge of managing Bankfirst's ATM placement program.

Creative Card Solutions, a Temecula, Calif., firm that assists financial institutions with ATM sponsorship programs, will provide consulting services and liaison with Bunch, who will manage the due diligence, training and ongoing review of contract employees who will place ATMs for Bankfirst.

"So many individuals who sell and place ATMs are not registered as Independent Sales Organizations and frankly have too few ATMs to justify the high cost of registration. By using our approach, we will insure that individuals who sell and place ATMs comply with network regulations,"  said Myron Linneman, Bankfirst's director of item processing. "Placing ATMs directly for Bankfirst, as a bank employee, will not only offer an alternative but will also provide a competitive advantage when calling on small businesses who may want an ATM at their location."

Bunch has more than 25 years of industry experience, including stints with American Heritage Bankcard of Chatsworth and San Diego Trust and Savings Bank. During her tenure with Star, Bunch managed Star's ISO program with 32 member banks, 18 transaction processors and more than 400 ISOs within the network.