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Industry veteran joins Better ATM Services
February 20, 2008
MESA, Ariz. — Better ATM Services, a company with patented technology that enables the dispensing of pre-paid gift cards, premiums and incentives from ATMs, has announced that gift cards, premiums, and incentives industry veteran, Peter Friend, has joined Better ATM Services as a consultant to the firm. Working through his highly regarded incentives and travel incentive firm, Pier 35 Events, Friend adds Better ATMs Services to his existing client roster in the Gift Cards, Premiums, and Incentives marketplace. Friend and his team will be following up on the high volume industry interest expressed since Better ATMs Services launched late last fall.
"I am pleased to be associated with the dawning of a new, high potential distribution channel for gift cards, premiums, and incentives," Friend said. "Better ATM Services is already in discussions with several industry leaders in the gift card, premiums, and incentives industry who want to leap on this new, profitable channel. Because ATMs are already a trusted outlet for consumers, consumer adoption is expected to be rapid as consumer will enjoy the convenience and flexibility of shopping for gift cards at an ATM."
Better ATM Services patented technology enables existing ATM machines to dispense prepaid cards through ATM cash trays. With the exploding consumer demand for prepaid, stored value cards, Better ATM Services' efficient and cost effective distribution option means banks, shopping malls, grocery stores, restaurants, independent service operators, advertisers and any business can now offer prepaid gift cards, premiums and incentives through technology enabled ATM machines.
"We understand the importance of innovation in driving gift card sales — customer retention, growth, and profitability — are all at stake," said Better ATM Services' CEO Todd L. Nuttall. "Our gift card sheets with an integrated section for premiums and incentives provide that leading edge innovation to boost gift card sales even further."
Prepaid, stored value cards are a recent phenomenon in America and are spreading rapidly around the world. Gift cards make up the largest segment of prepaid cards and are a more convenient gift alternative to manage ongoing purchases without being limited to the amount of cash a consumer carries. The Tower Group estimates that approximately $80 billion was spent on such cards in 2006.
Industry OrganizationsRetail / Off-PremisesPrepaid / Stored Value / Gift CardATM Industry Association (ATMIA)
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ATM Industry Association (ATMIA)
The ATM Industry Association, founded in 1997, is a global non-profit trade association with over 10,500 members in 65 countries. The membership base covers the full range of this worldwide industry comprising over 2.2 million installed ATMs.
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