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FCTI announces 2018 'Just Right' ATM solution contest

October 18, 2018

FCTI Inc., a U.S. ATM network, has announced the official opening of the 2018 Goldilocks Financial "Just Right" ATM Solution Contest. The contest aims to help financial institutions find the ATM solution that best fits with their 2019 channel strategy, according to a press release

Bank and credit union marketers across the country are invited to discover the story of Goldilocks Financial, a fictional financial institution whose characters are searching for their own "Just Right" ATM solution.

Contestants can take the journey themselves by completing a survey and entering to win the "Just Right" contest. Top winners receive a gift card to their selected retailer and the custom Goldilocks Financial plush character of their choice. Runners up receive a selected plush character.

"The ATM is a key touch point for many banks and credit unions," said FCTI CEO Robel Gugsa. "But it is often one of the most neglected, in part because the technology to facilitate real marketing and advertising opportunities has not been there. That is no longer the case. The Goldilocks Financial story helps introduce financial institutions to the new capabilities that are available — and have a little fun, too."

Entries in the Goldilocks Financial contest will be accepted through Dec. 21.