News

EMVCo creates royalty-free mark to promote use of QR codes

May 23, 2018

EMVCo, the global technical body that manages EMV specifications, has introduced a QR payment trademark designed to promote the global interoperability and use of EMV QR code payments.

EMVCo has released reproduction requirements for the mark and a licensing structure that allows any organization that uses an EMV QR code solution to also use the mark at no cost, a press release said.

The QR mark is a trademark of EMVCo LLC.

• Consumer-presented — consumers display the QR code on their mobile device and the merchant uses an optical scanner to read the code.
• Merchant-presented — the merchant displays the QR code and consumers use their mobile device to scan the code.

The QR payment mark can be used to inform consumers that a merchant accepts these types of payment solutions.

The QR payment mark can also be used as an application indicator on a consumer mobile device when initiating a consumer-presented transaction.

A royalty-free trademark license agreement and reproduction requirements are available in EMVCo's Trademark Centre.

"The development of a uniform, recognizable QR payment mark that can be used on a royalty-free basis is an important step towards providing a universally consistent experience for both merchants and consumers," EMVCo executive Committee Chair Jack Pan said in the release.