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EMV expected to help banks differentiate at POS

August 30, 2005

ePaynews.com: New EMV card features can help banks differentiate at the point of sale - versus at the ATM, call center or online channels - and represent a short term opportunity to grow market share. ATMs are seen by many to be the most-used cardholder channel, but figures cited in a recent paper from solutions provider Welcome show that 56 percent of all consumer payments are transacted at the POS. As banks upgrade ATM systems for EMV cards furthermore, Welcome believes the POS will be primed as the area where the consumer payments experience will be differentiated.

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