News

Concord EFS launches turn-key ATM Ad Program

April 16, 2002

Miami, FL - December 7, 1999 -- Concord EFS, Inc., the nation's largest ATM terminal driver, today unveiled a new turn-key advertising package available to clients using Concord's exclusive graphics distribution service. Te new service feature, called Graphics Distribution Plus/Advertising, made its debut at the BAI's Retail Delivery '99 conference, which opened today in Miami Beach, Florida.

With Graphics Distribution Plus/Advertising, ATM deployers of all sizes have the opportunity to communicate one-on-one with prospects via on-screen advertising to either cross-sell financial services products or to gain revenues by placing advertisements for third party products and services. Each ATM can accommodate as many as four advertisements at any one time; three ads alternate on a continuous basis until an ATM card is inserted by a consumer, and one ad appears during the transaction while the consumer's request is being processed. The appearance of the full-screen, full-color ads takes advantage of the consumer's focused waiting period, and does not prolong the amount of time required to complete a transaction.

For ATM deployers seeking to advertise their own product line, Concord's new ATM advertising package will provide a large library of ready-made screen graphics from which to choose. Concord's turn-key package also matches national advertisers with ATM deployers through an agreement with ATM Communications, Inc. (ATMC), a leading advertising management firm. ATMC, a division of ATM/RIO NET L.L.C., will act as a liaison between local, regional, and national advertisers who are seeking targeted ATM screen advertising--such as fast-food restaurants, airlines, soft drink manufacturers, and long distance companies--and Concord's financial institution and retail ATM deployers, who are seeking advertising revenues.

Bonnie Lombardi, a managing partner at ATM/RIO Net, believes that the potential effectiveness of ATM advertising is virtually unmatched by any other medium. "Consumers who view the on-screen ads invariably have money in hand, and, since they are not at home, are more likely to make impulse decisions to purchase featured products and services. This immediacy of results is very appealing to advertisers who can also benefit from the vast exposure available from a national network of machines."

Steve Dawe, SVP, national business development for Concord, agrees. "We encourage our clients to think of their ATMs as marketing channels, not just service delivery channels," he said. "Our centrally-downloaded graphics technology combined with graphics assistance, full-motion video capability, and region-specific targeting opens up a world of revenue-enhancing opportunities for ATM deployers of all sizes. Getting into ATM marketing has never been easier."