Bank / Credit Union

Colorado Avalanche makes KeyBank official bank

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October 12, 2026

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Krenke Sports & Entertainment has renewed its sponsorship agreement with KeyBank under a three-year deal that names the company the exclusive official retail bank partner of the Colorado Avalanche, according to a press release.

KeyBank, an original sponsor of the NHL franchise since its 1995 move to Denver, will receive naming rights to the KeyBank Ice Deck, an eight-ticket glass-side seating area at Ball Arena, along with center-ice logo placement.

The deal also includes sponsorship of regular-season home openers, the annual Avalanche Alumni Game and the KeyBank Small Business Spotlight, which features local businesses across Altitude Sports broadcasts and arena media.

Financial terms were not disclosed.