News

Co-op rebrands shared branch, ATM network

July 2, 2013

Credit union service organization Co-op Financial services has announced the first phase of a comprehensive marketing campaign to rebrand and promote CU shared branching to consumers. The initiative will launch later this month the CUSO said in a news release.

"Our goal is to work with our client credit unions to help them promote their participation in Co-op Shared Branch," said Stan Hollen, president and CEO of Co-op Financial Services. "This is the beginning of a multi-year program to rebrand our shared branch network, as well as our ATM network, to maximize consumer recognition of these key credit union services."

Launch kits for participating CUs will include:

• access to new signage, including logos and graphics;
• new web/digital program assets; and
• advertisements and locator details.

Kits will be distributed about a month in advance of the "go live" date of August 13, when Co-op and credit unions will begin to display the new Co-op Shared Branch brand.

CU Service Centers and its swirl logo will be replaced by Co-op Shared Branch signage. In addition, Co-op Network will be rebranded as Co-op ATM.

Shared branching allows CU members to conduct transactions at participating locations as if they were at their home branch. Co-op Shared Branch includes 5,000 "live teller" branches, as well as 2,000 self-service devices at credit union branches and in select 7-Eleven stores.

Co-op ATM provides access to 30,000 ATMs nationwide, including 9,000 deposit-taking ATMs. Co-op Shared Branch and Co-op ATM locations can be found in all 50 states.

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