Branch Transformation

Citizens Bank of Clovis outsources ATM fleet to Dolphin Debit

Photo: Adobe Stock

October 6, 2026

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Citizens Bank of Clovis, based in New Mexico, recently outsourced its ATM fleet to Dolphin Debit. It initially was only planning to install ATMs at the Citizens Bank of Clovis Event Center, according to a press release.

"Initially, our thought was to focus our ATM strategy on the Events Center because we saw a clear opportunity to provide convenient access in a high-traffic location," Jamie Esch, president of Citizens Bank of Clovis, said in the release. "As we evaluated the overall needs of our customers and the communities we serve, we recognized the value of converting our existing branch ATMs as well."

It selected Dolphin Debit due to their experience with ATM management, including cash and service.

"Moving to Dolphin has allowed us to transfer all the responsibilities of ATMs to a specialized provider, improve the overall efficiency of our ATM management, and free up our employees to focus more on customers and other banking responsibilities," Esch said. "Dolphin has also provided consistency and reliability in maintaining the ATMs and ensuring they are properly funded and operational. Looking ahead, we expect to continue benefiting from that efficiency while also having the flexibility to expand or adjust our ATM strategy as our needs change."