News

British TV station to broadcast commercials on ATMs

June 27, 2005

Mediaweek: British television station Five is planning to run a series of ads on ATMs to promote its Milkshake children's programming slot. The campaign will target parents using Nationwide Building Society cash points in Asda supermarkets.

Simon Downing, head of marketing for Five, said: "We are always keen to try new forms of media and felt this campaign would work well with our target audience."