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British Airways signs new ATM advertising deal with idesign for atmAd
June 4, 2009
NEWPORT-ON-TAY, Scotland — British Airways has renewed its media holding on atmAd, i-design's self-service advertising solution.
"British Airways is our longest running advertiser and was our 'launch' client back in 2004, when atmAd rolled out on Nationwide Building Society ATMs," says Ana Stewart, i-design's chief executive. "Their renewal, which will see BA's campaigns run simultaneously across three banking networks, demonstrates the long-term value of this unique media proposition."
According to a news release, British Airways' long-term ATM strategy, which was initiated with a six-month agreement in 2005, is designed to target business and leisure travelers for the next 12 months with seasonal offers, flight sales and information on online check-in and new routes. British Airways will run two dynamic ads a month, targeting business travelers via key ATM sites located in London with proximity to business and mainline transport hubs. Additionally, key sites on high streets will target leisure travelers. The British Airways long-term holding has grown in 2009 to include more sites. "AtmAd delivers the perfect opportunity to promote strategic messages to targeted audiences in key locations," said Anna West of British Airways.
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