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Banking customers swarm to online channel

March 5, 2006

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E-Commerce Times: "Banks certainly face a challenge in today's extremely competitive market in that customers crave the convenience of banking online yet still require a personal touch," said Jeff Taylor, director of the banking practice at J.D. Power and Associates.

Online banking transactions are now nearly three times faster than interacting with a branch teller, and have become the preferred transaction method among banking customers in the United States, according to the 2006 Retail Banking Satisfaction Study from J.D. Power.

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