News

Bank of Queensland using NCR software to offer targeted marketing at ATMs

December 8, 2004

IDM.net.au:: Bank of Queensland is the first Australian financial institution to use NCR's new APTRA Promote and APTRA Relate software, which allows ATM marketing campaigns to be launched with the use of video, sound, graphics and promotional coupons targeted at different card holders.

Campaigns can be personalized, with one customer being offered a low-rate credit card while another is targeted for a discount loan.

"As the bank expands beyond our home state and opens new branches in New South Wales and Victoria, APTRA Promote makes our ATM network by far the best channel to target and attract new customers," said Stephanie Peterson, the channel manager of ATMs at Bank of Queensland said. "APTRA Promote's ability to identify other banks' customers using our ATMs and deliver specific, highly-branded marketing to them provides us with a great opportunity to gain competitive edge against financial institutions in these new locations."

According to a survey by Galaxy Research, nine out of 10 Australian ATM users are interested in receiving discount coupons from the ATM; two thirds were interested in discount coupons for grocery items, 62 percent preferred discounts on gasoline and one in three wanted a discount for alcohol.