Results on the radar will help to indicate which industry issues are most in need of the association's attention.
March 12, 2015
The ATM Industry Association has launched an online "industry radar" tool that allows members to submit their analysis of the industry's current strengths, weaknesses, opportunities and threats.
"The results showing up on the radar will indicate to the association which issues are most in need of our attention," said ATMIA CEO Mike Lee. "It'll help us stay in touch with our members' concerns on an ongoing basis."
The launch of the new industry SWOT tool is accompanied by various cash prizes, Lee said.
The first two members to make SWOT entries will receive $50 prizes, while the most useful and relevant analysis entered by the end of April will win a $75 prize.
Log in to make a SWOT entry.
The ATM Industry Association, founded in 1997, is a global non-profit trade association with over 10,500 members in 65 countries. The membership base covers the full range of this worldwide industry comprising over 2.2 million installed ATMs.