News
ATMIA kicks off 2018 Withdraw Cash Wednesday campaign
November 8, 2018
The ATM Industry Association has announced the second annual Withdraw Cash Wednesday event beginning Wednesday, Nov. 21, at ATMs nationwide.
"Cash continues to be the No. 1 way people like to pay today, despite the growing use of digital payments," ATMIA CEO Mike Lee said in the release. "By encouraging consumers to get cash every week, and especially on the Wednesday before Thanksgiving and the holiday shopping season kick off, Withdraw Cash Wednesday helps consumers to spend wisely and within budget, rather than increasing credit card debt."
ATMIA has developed a number of programs to encourage consumer adoption of Withdraw Cash Wednesday:
WCW reminders and information via email or text.- A Holiday Cash Giveaway sweepstakes, with prizes to be awarded Nov. 21.
- An ATM locator that directs cardholders to their closest cash machine.
- Take Control of Your Money and Cash Is King videos designed to help consumers curb overspending.
- Facebook and Twitter pages, and the hashtag #WithdrawCashWednesday.
Withdraw Cash Wednesday operates year-round, however, a signature event is the holiday season campaign that kicks off annually on the Wednesday before Thanksgiving.
ATM deployers and other industry constituents are encouraged to support Withdraw Cash Wednesday by ordering ATM decals and signage, and by promoting the movement through newsletters, advertising and social media channels.
Included In This Story
ATM Industry Association (ATMIA)
The ATM Industry Association, founded in 1997, is a global non-profit trade association with over 10,500 members in 65 countries. The membership base covers the full range of this worldwide industry comprising over 2.2 million installed ATMs.
Related Media
InnovationPresented ByHyosung
Vault Cash / Cash ManagementPresented ByCash Connect
Subscribe
Get the latest news and resources from ATM Marketplace.
