Innovation

ATM art display ranks list of wealthiest users

Image via Istock.com

December 2, 2022

An ATM at Art Basel Miami Beach, an art event running from Dec. 1 to 3, is displaying an ATM leaderboard that shows a ranked list of the wealthiest users. The ATM takes a picture of users and displays it on a list. Currently a bearded man in a pink T-shirt holds the record with a $2.9 million balance, according to a CNN report.

The Art Basel event is known for its parties, musical festivals and expensive artwork, which are often sold for millions of dollars.

The art collective MSCHF and Perrotin Gallery worked together on the project. The gallery is known for representing Maurizio Cattelan, who famously taped a banana to a wall at Art Basel.

"'ATM Leaderboard' is an extremely literal distillation of wealth-flaunting impulses," Daniel Greenberg, co-founder of MSCHF, an art collective, told CNN in an email. "From its conception, we had mentally earmarked this work for a location like Miami Basel, a place where there is a dense concentration of people renting Lamborghinis and wearing Rolexes. These are analogous implicit gestures to the ATM Leaderboard's explicit one."