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Advice for m-payments entrepreneurs: Aim at the underbanked
September 25, 2007
Digital Transactions: Joe Barboza, president and chief executive of Cyphermint Inc said "Focus on the market made up of people who lack bank accounts, and meet their needs for a cheap, convenient way to pay for the mundane items of daily living, such as rent, bus fares and utility bills," during a presentation at the Intele-Card Expo, a prepaid card trade show in Las Vegas. "The underbanked community drives mobile payments, not the banked community," he said.
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